UPDATE AUGUST 22: Bryan Clay of the United States claimed the title of World's Greatest Athlete by winning gold in the men's decathlon Friday at the Beijing Olympics.
NEW YORK -- (June 20, 2008) Olympic decathlete Brian Clay has teamed up with WIN Products Inc., creators of WIN High Performance Sport Detergent and the official licensed detergent of the U.S. Olympic Team, for a new charity initiative called “Take Your Shirts Off to WIN.” Clay will announce a national program calling all fans to donate workout apparel to WIN, who will wash the clothing and send it to Giving is Winning, an organization that promotes sport activities for the youth in refugee camps throughout the world.
UPDATE JULY 18, 2008. Click here to see a video clip of Brian Clay's interview announcing the launch of "Take Your Shirts Off to WIN!" on CNBC's "The Call" Friday, July 18, 2008.
Clay, a 2004 Olympic silver medal winner will “take off his shirt to WIN” prior to heading to Beijing, and people who want to follow in his Olympic footsteps can donate clothing at local retailers which are listed on the WIN website at www.SweatLifter.com. Consumers are also invited to log onto the WIN website for a mail-in address where they can send their clothing.
“The WIN team values the role that sports plays people’s lives and we see the ‘Take Your Shirts Off to WIN’ initiative and partnership with Bryan Clay as a means to positively impact America’s youth,” stated Mark Konjevod, Chief Executive Officer and co-founder of WIN Products, Inc. “One of the obstacles to overcome in donating clothing is ensuring that the garments are properly cleaned and WIN Detergent effectively defeats this challenge.”
All of the clothing donated to “Take Your Shirts Off to WIN” will be washed in WIN Detergent and Giving is Winning will distribute the items to children and adults in need. WIN is the world’s first laundry detergent especially formulated to eliminate embedded sweat and odors found in high-performance athletic attire. Giving is Winning is a joint venture by the International Olympic Committee and United Nations High Commissioner for Refugees that encourages the donation sports and casual clothes, which will then be distributed by the UNHCR to various refugee camps around the globe. This campaign follows a successful first edition, in which close to 30,000 items were collected on the occasion of the 2004 Athens Olympic Games.
“WIN Products, Inc. has created a unique opportunity for me to serve as a role model and share the pleasures and positive power of sports with people all over the world,” stated Clay. “I am honored to return home from Beijing after competing in the Olympic Games to present my shirt and all of the clothes collected across the country to Giving is Winning on behalf of WIN.”
Click here to see a list of locations where clothing donations can be made.
About WIN Products, Inc.
WIN Products Inc. is an Atlanta and New York based company committed to meeting the needs of today’s active consumers. The company’s WIN Laundry Detergent is the world’s first oxidized formula specifically designed to wipe out odor associated with performance sports apparel. WIN is an officially licensed product of the U.S. Olympic Team. For information on WIN, visit www.SweatLifter.com.
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CLICK HERE for a printable PDF version of this press release.
